Our goal is to strengthen our market position by exploiting our internal potential. In addition to continuously improving our operating performance, we want to play to our strengths as a Group. This means consistently realizing synergies and acting as one group both internally and externally.
A building block for the sustainable achievement of this strategic goal is a uniform corporate identity throughout the Group. By involving all business units, departments and hierarchical levels, we have created a common corporate mission statement consisting of a common vision, mission and values. In the vision, the strategy is anchored in concrete terms, while the mission and values serve as signposts. The creation of a common self-image is an important step for the future as well as the basis for a common market presence and the exploitation of synergy potentials.
WE ARE THE BENCHMARK FOR SPECIAL STEEL SOLUTION
Our global team stands for technical expertise, innovation and outstanding service for the best of our customers. We are a reliable and trustworthy partner worldwide. Our passionately committed employees are the key to our success. We strive for excellence - day after day.
- We ensure the satisfaction of our customers because we see our customers as partners.
- We listen to our customers, understand their needs and act flexibly to meet their expectations.
- We want to achieve sustainable profitability by being efficient in everything we do.
- We anticipate changing market needs, are adaptable and dynamic.
- We continuously improve our production, our global distribution network and our comprehensive product portfolio.
- We value our employees. We protect them with the highest safety standards, guide them with clear goals and support them through further training and personal development.
- We attach great importance to continuously reducing our environmental impact.
- We achieve our leading position as an ONE GROUP with a vision, clear goals and shared values.
We are experts in our business, we expand our skills and experience, we embrace and drive change, and we share our knowledge.
We proactively cooperate with our customers, we respond promptly and in a solution oriented manner to customer enquiries, we deal sensitively with customer issues, and we measure our customer experience.
We are performance and result oriented, we take over responsibility and lead by example, we define and commit to clear objectives, and we are dedicated to offering the best solutions on the market.
We continuously develop and improve, we drive new and promising ideas forward, we challenge ourselves, and we set the highest quality and safety standards.
We act with respect, empathy and fairness, we collaborate with our partners and colleagues, we strive for solutions together, and we care for each other.