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28. July 2016

New sales location strengthens position in Southeast Asia

  • SCHMOLZ + BICKENBACH International strengthens position in Southeast Asia
  • Sales focus on technologically advanced automotive and electronics industry
  • Particular demand among specialist suppliers in Thailand for high-quality steel products

SCHMOLZ + BICKENBACH International has invested in yet another subsidiary as part of the initiative to expand their sales and services activities in Asia. Effective immediately, the special steel producer with global operations is represented with their own sales location in Bangkok, Thailand.

 The aim is to expand the service offerings for existing customers in the automotive and electronics industry as well as in manufacturing and to acquire potential new customers in these branches. Local industries can then profit from the informed consulting in the application-specific development of optimum long steel solutions. The new sales location is headed by Aileen Ng who has many years of experience and a vast network in the stainless and special steel sector in Asean countries.

Sales activities of the SCHMOLZ + BICKENBACH Group subsidiary focus on special steels engineered specifically for machining in the production divisions Deutsche Edelstahlwerke, Steeltec, and Ugitech. These products are sold in the technologically advanced automotive and electronics industry in Thailand.

The new location is also to expand the sale in East Asia of special long steel from Deutsche Edelstahlwerke. There is in particular a demand among specialist suppliers in Thailand for high-quality steel products like those used, for example, in propeller shafts. The material portfolio of SCHMOLZ + BICKENBACH International also includes tool steel, stainless, acid and heat-resistant steel as well as top-grade engineering steels.

The SCHMOLZ + BICKENBACH Group is today one of the world’s leading providers of individual solutions in the special long steel products sector. The Group is among the leading manufacturers of tool steel and non-corrosive long steel on the global market and one of the two largest companies in Europe for alloyed and high-alloyed constructional steel. With around 9,000 employees and in-house production and distribution companies in over 30 countries on 5 continents, the company guarantees its customers a global supply and customer service and offers a complete production portfolio as well as sales and services around the world. Customers benefit from the company's technological expertise, consistently high product quality around the world and detailed knowledge of local markets.

Business contact
Dr. Ulrich Steiner • SCHMOLZ + BICKENBACH
Telephone: +41 (0) 41 581-4120
E-mail: Send E-Mail

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Hanna Hagedorn • additiv pr GmbH & Co. KG
Public relations for logistics, steel, industrial goods and IT
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